The Gentlemen’s: a complete barbershop website project

The Gentlemen’s is a barbershop for which CoreWeb delivered a complete website project. Our scope covered business and visitor scenarios, structure, design, frontend, backend, CRM work, analytics, domain, hosting and launch setup.

This case study describes our work and the public visitor journey. The project scope is confirmed by a member of the development team. It is our account of the project, not an independent customer testimonial.

The task: connect service information with booking

A visitor needs to understand the services, compare specialists, see how prices differ and find the booking route. The Gentlemen’s website brings together service information, the team, contact details and booking links.

The project therefore has two connected parts: presenting the business and helping a visitor take the next step. Both belong in the agreed scope of a service-business website.

Structure and design

The saved public screens show a dark palette, prominent typography and restrained light accents. The service list is grouped into categories and distinguishes prices by barber level. This lets visitors see a relevant difference before following the booking link.

Public service page. The existing case-study caption dates this screenshot to 15 October 2026. Prices shown are barbershop prices at the time of capture, not CoreWeb development fees.

The mobile screen shows the same type of service and price information at a narrow width. It is a view of the saved page, not evidence of a new audit of every mobile interaction.

Mobile service page from the RU case study with a publication date of 15 October 2026. The image’s capture date has not been established separately. Listed prices belong to the barbershop at the time of capture.

The visitor journey: service → barber → external booking

This is a way of exploring the offer, not a measured customer funnel. The public pages answer three different questions. Visitors do not have to follow a fixed order: someone who already knows what they want can go straight to the booking link.

1. Understand the service and price level

The service price list separates categories and shows standard and PRO levels beside several services. Its explanation connects those levels with barbers. Visitors can check both the service name and the specialist category. Reading a price-list row is not the same as selecting a service in the booking system.

2. Connect the level with a person

The team section on the home page shows names, photographs and levels. It complements the price list by connecting a level with a particular barber. A public profile does not establish availability at the desired time.

3. Continue to the booking system

Booking buttons open the external YCLIENTS service. This is the boundary between presenting the offer and operations handled by another provider. The link does not establish that the selected service or barber is passed through automatically. Parameter transfer, available time slots and completed appointments are not verified by this case study.

What this journey demonstrates

The interface separates information used to choose from the next action. This is our interpretation of the interface, not a statement about the client's original intentions or measured booking growth.

For a similar project, agree three acceptance boundaries:

• Content: whether names, levels and terms match the booking system, and who updates them when prices change.
• Transition: whether the agreed service opens on mobile, visitors understand where they have arrived and know which details to choose again. Passing selected parameters needs its own feasibility and result check.
• Completion: which state means a confirmed appointment, and who handles cancellations or errors. This requires a separate check at the receiving system; a click on the website does not establish completion.

These are planning criteria for a new project, not results of testing The Gentlemen's private operations. The scope and third-party boundary are described below. For your own integration, document the visitor action, receiving system, data, responsible person and proof of completion in the project brief.

Development, CRM and external booking

CoreWeb’s scope included frontend, backend and CRM work. Our contribution extended beyond the appearance of the public pages.

The public booking links lead to YCLIENTS, a third-party service. CoreWeb did not develop YCLIENTS. The website and our CRM-related work must be distinguished from the external provider’s product and operating terms. This case study does not expose private barbershop systems or establish that every integration currently works.

For a similar project, define the website, backend, CRM and external services separately so that responsibilities and acceptance criteria are clear.

Analytics and launch

Our work also included analytics and metrics, domain, hosting and launch setup. Analytics configuration alone does not demonstrate an increase in bookings. Measuring that effect would require agreed events, an observation period and comparable starting data. This case study does not publish an uplift figure.

Evidence and limits

The saved public screens show the service presentation and visual design. The delivered scope described by CoreWeb also includes the backend, CRM, business scenarios, analytics and launch infrastructure; these are attributed project claims rather than independently audited operational results.

The existing caption dates the desktop screenshot to 15 October 2026. The mobile image comes from the same RU case study, but its capture date has not been established separately. On 29 October 2026, a read-only browser check confirmed the service price list, barber information and a link that opened the salon in YCLIENTS. This check stopped before choosing an appointment or submitting a booking; it did not verify automatic transfer of a selected service or barber. We did not create appointments or inspect private CRM operations. The screenshots are not an archive of the original handover and may differ from the current site.

Project budget, development duration and acceptance date are not provided. No customer quotation is presented. Revenue, conversion and booking uplift remain unmeasured here, rather than assumed to be zero or promised for another business.

Planning a similar website

Start with the services, specialist-selection rules, pricing logic and the system that will accept appointments. Then identify what staff need to process and which visitor actions should be measured. Those choices determine the agreed project scope.

Read about CoreWeb’s website development scope, or describe your project. Scope, timing and terms are agreed individually; sales and support are available in Russian and English.